Lifetime value that stays with you.
Priorities for Life
Priority Automotive's Priorities for Life is an award-winning lifetime value program designed to save customers money and provide peace of mind. The program is included with every new and used vehicle purchased at Priority.
From routine maintenance to long-term protection, each benefit is designed to help reduce ownership costs and keep your vehicle supported by the team that knows it best.
Our No. 1 Priority is you—and this program is built to prove it.
What's included
Five benefits. One lifetime of added value.
Every benefit is subject to program exclusions and limitations. Review the program details below and speak with your dealership for complete coverage information.
Oil & Filter Changes for Life*
Keep your engine running smoothly with complimentary oil and filter changes.
State Inspections for Life*
For Virginia residents, annual state inspections are covered.
Engine Guaranteed for Life*
Select new vehicles include a lifetime engine guarantee.
Parts & Service for Life*
Installed parts and qualifying service include a lifetime guarantee.
Towing for Life*
Qualifying towing service is included within applicable distance limitations.
Estimated 10-year value
See where the savings come from.
The calculator uses the ten-year estimates below and adjusts the total proportionally based on the selected ownership period.
More than a program
Drive farther. Save more. Worry less.
Important details
Coverage made clear.
Some exclusions and limitations apply. Expand each item for a plain-language overview.
Engine Guarantee eligibility
Engine Guarantee eligibility
The Engine Guarantee applies only to select new vehicles and other qualifying vehicles identified by the dealership.
Oil change exclusions
Oil change exclusions
Oil & Filter Changes for Life exclude diesel engines and may exclude vehicles requiring larger oil capacities.
State inspection availability
State inspection availability
State Inspections for Life are available only in Virginia.
Towing limitations
Towing limitations
Towing for Life is limited by distance from the dealership and other program terms.
Ownership and service requirements
Ownership and service requirements
Benefits are non-transferable, apply only to the original owner, and all covered work must be performed at the dealership where the vehicle was purchased.